Bacardi clings to rum supremacy
07 May, 2014
Bacardi remains the world’s best selling rum, despite sales of Indian rum McDowell’s No.1 Celebration running the category leader close in 2013.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
